Marketing plans

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Every year Management majors come to the library looking for marketing plans for companies. These are extremely hard to find as this information is proprietary and not something that most companies will make public. In addition to searching various business-specific databases LexisNexis can help students piece together a company’s marketing plan by searching magazines which focus on management issues and business practices. These articles often contain clues to marketing plans.

1. Choose Image:Market1a.gif

2.

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4.

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5.

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7. First article:

Image:Market7.gif

A variation on this search:

1.

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2.

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3.

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